FROOTLOOPS Cereal

Project Type

Package Redesign

My Role

Conceptualization and visual design

The Problem

Children are the primary target consumers for cereal, yet their experience is often messy, pouring the cereal everywhere but the bowl.

Summary

In the final year’s package design class, we were tasked with redesigning a commercial package. Students need to identify user needs and potential problems before introducing a new concept.

The Solution

The Concept

Reinventing with the brand’s mascot to create a fun, pouring-friendly package.

Pouring-friendlyThe milk-carton-like design opens up to reveal the “beak” for better precision. — **Pouring-friendly**
The milk-carton-like design opens up to reveal the “beak” for better precision.

Improved gripThe folded-inward edges or “wings” are created to help with better grip around the box. — **Improved grip**
The folded-inward edges or “wings” are created to help with better grip around the box.

Flexible shelf displayThe mascot visual opens up different shelf display possibilities (ex. Valentine’s Day would look like the above). — **Flexible shelf display**
The mascot visual opens up different shelf display possibilities (ex. Valentine’s Day would look like the above).

Size variationsThe new design comes with regular and smaller sample sizes, so children can try out new flavours in smaller portion and fit them easily in their lunch boxes. — **Size variations**
The new design comes with regular and smaller sample sizes, so children can try out new flavours in smaller portion and fit them easily in their lunch boxes.

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Frootloops