I’m a half and half, not fat-free milk, but in a sense of the time spent living in Asia and Canada. I was born in Taiwan and moved to Vancouver, Canada, after scoring B minuses a couple of times in math class.
Lured by the promise of free coffee, I graduated with a bachelor's degree in advertising from OCAD University. After graduation, I wanted to work on EVERYTHING. First, I was hired as an art director by Wunderman Toronto to work on integrated, social campaigns for Xbox, Microsoft, Nike, and BMW. Then, I briefly moved back to Taiwan and freelanced for AThome, an information platform for assistive technologies, and other non-profit organizations. It was then I was able to balance work and life and improved my project management skill. Seeing how China’s e-commerce was growing at an unprecedented speed, I thought, why not give it a try? I packed my suitcase again and flew to Shanghai. In the year I worked at Publicis Groupe Shanghai, I had created e-com campaigns for western and European brands, such as Siemens and Bacardi. The fast-paced, tech-centered environment had trained me to be more versatile and adaptive.
All of my experiences eventually led me to Boston, when I discovered my true passion in healthcare and UX design. Marrying the creative thinking of advertising and the human-centered approach of UX design, I wish to deliver new perspectives to wicked problems.
When I am not working, I can often be found binge-watching medical or law dramas. I also love putting together IKEA furniture, and will likely offer to do it for free.