Sasktel-#skholiday selfie contest
Agency workCopywriter: Mary Wilkinson & Cara Jackson
solution
With selfie sticks being the ‘It’ gift and people breaking out their ugly sweaters, the season of selfies has arrived. Partnered with SaskTel we created a selfie contest, inviting people to share their unqiue #SKselfies for a chance to win. Not only does it show off the quirky side of Saskachewanians, it also brings the SaskTel community closer.
CHALLENGE
Create a sharable holiday social campaign for SaskTel (an Internet service provider) that celebrates the spirit of Saskachewanians (it's easy to pronounce, isn't it?) across different social channels.
Launch video - How to take the perfect Holiday Selfie
#SKTreeTrimmingSelfie
#SKGiftGrivingSelfie
